Owning a small business in Australia is a more common occurrence than one would think. According to a 2020 report by the Australian Small Business and Family Enterprise Ombudsman (ASBFEO), the Gross Domestic Product (GDP) contribution of small businesses account for nearly 32% of Australia’s total economy.
Moreover, small businesses are Australia’s biggest employer, having provided jobs for over 4.7 million people, thus illustrating the importance of small businesses.
Because small businesses play a huge role in the economy, it is only natural that we want to support our fellow small business owners in whatever way we can, especially with the rough circumstances these days that make running a business even harder.
Here are just some ways in which you can support small businesses as a business owner:
1. Collaboration is Key!
It is easy to view other businesses as your competitors, especially if you are in the same industry or area. However, the truth is networking and collaborating with other businesses has a greater chance of granting you a wider network and linking you to professional circles than if you work alone.
There are many ways you can work together with other business owners. You can join local entrepreneur groups and communities, participate in charity events that are being handled by small businesses, or even start your own initiative! The possibilities to meet new people are endless, so just explore your options and find one that works for you.
2. Offer Discounts
Business owners can become your customers, too! You may even have the type of service they have been looking for all their life. Consider giving them a free trial of your services and then offering them a discounted rate as a client. It will be a win-win situation for the both of you.
3. Avail of Their Services, as well
Don’t worry, you are not being the bad guy by temporarily hiring employees from other small businesses to help you with your work. If you are scrupulous in your selection, you can hire consultants and specialists to assist you and your business without needing the same financial commitment as having a full-fledged team on board.
Some of the areas in which you can consider hiring external work from are bookkeeping, digital marketing, or product design.
4. Don’t Just Talk to Them—Talk about Them
Regardless of how many followers a business’ social media page has, a platform is a platform nonetheless, and you can utilize it to promote other businesses. Even something as simple as sharing their stories or posts is good enough exposure.
If you want to go the extra mile, you can even purchase their products, show it off on your Facebook or Instagram page, and tag their business so they can see it! No business owner would say no to free marketing. And who knows, they may even return the favor and give a shout out to your business, too!
5. Become their Moral Support
Okay, this may be the most cliché answer in the list, but clichés are overused for a reason! After all has been said and done, what small business owners need is an assurance that they are not alone in their struggles.
Many small businesses have proven that there is strength in numbers, and that in the end, supporting each other is what makes their businesses get through even the toughest of times. At the end of the day, everyone is simply doing their best to pay the bills and provide for their families’ needs.
Teamwork Makes the Dream Work!
Businesses thrive when they work together to create a mutually beneficial relationship. It is through a system of referrals and recommendations that a business can create and nurture their relationships. So why not start a new connection with Zagame Security Group today?
Zagame Security Group offers a wide range of security services fit for your workplace. We work closely with our clients to provide absolute security for them and to prevent crime within and beyond the premises of your workplace.
To top it all off, Zagame Security Group has $20 million public liability insurance and Workers’ Compensation Insurance in place, making sure you are covered at all times.